Sales and Marketing Representative, Channel 4 Television
Worked with Channel 4 for three years managing and marketing their TV footage archive of over 200000 hours. Key responsibilities included:
-Licensed Channel 4, Channel 5, Film4 and other high profile media content to producers, aggregators and distributors.
-Used Digital Asset Management System to identify and log content for repurposing, growing sales by 15%.
-Developed new marketing strategies such as newsletters, social media, press releases and email campaigns.
-Created new revenue stream using Google Adsense which contributed to 1.2% of monthly sales target.
-Email Marketing, producing monthly newsletters that reached over 2500 TV industry subscribers. (26.5% CTR).
-Implemented an in-house content delivery system, which increased profit margin by 20% per month.
-Collected data and reported KPI's to stakeholders in monthly meetings.
As well as Channel 4, i also handled content in the same manner for a range of other broadcasters and independent production companies including Channel 5, Shed Media and Keo Films.